The advancement of ecommerce has made it easier for someone to become a global entrepreneur. There are several options in terms of shipping, inventory fulfillment, and platforms. Sometimes, it is not easy to pick just one. If you manage a productive Shopify store, it is effortless to integrate with Amazon to promote your products on the marketplace. It is a fantastic option as it enables you to access the world's largest online platform. Read on as we take a look at what Shopify Amazon integration entails as well as the benefits for business owners.
How Retailers Benefit from Shopify Amazon Integration
A successful Shopify seller should be able to run a productive business on Amazon as well. When beginners start selling products on Amazon, they assume many risks since they haven't got a robust business model. On the other hand, a professional Shopify seller already has fantastic products in his or her possession. Thus, the action is to expand to Amazon and offer the same products there. In the long run, it will benefit the seller since around half of the shoppers' search for products on Amazon. If you link up your Shopify store with Amazon, consider that you are on the right path to increasing your profits.
Selecting Which Products To List On Amazon
Consider the fact that you have run successful sales of products using Shopify, which implies that you will be successful on Amazon as well. Nevertheless, Amazon is a different marketplace, so you are advised to do some research to see the products that will perform well on their platform. Fortunately, there are several fantastic market intelligence tools in the marketplace that can provide the resources you need to make an informed decision. An example is the AMZScout Pro Extension.
For instance, let us assume you sell different kitchen utensils and similar products in your Shopify store, and you want to list a whisk on Amazon. To see the purchasing indicators, input whisk into the Amazon search bar and run the software once the results show up on the platform. You will be able to see the monthly sales volumes for each product in the search box. Here, you will access the margins, the number of units they sell, and several other columns of vital information.
This information will enable you to select the most profitable items from your Shopify store best suited for the Amazon marketplace. You can use the details shared about the average price or the individual product prices to reflect a price tag for your very effective product on the platform. Executing this kind of research should be performed before starting any integration procedure. Once you have compiled the essential information, you will know the exact items you want to list and the prices.
Requirements to Integrate Shopify with Amazon
You have to meet several requirements before integrating your accounts which include;
- Have an Amazon Professional Seller account currently active coupled with your Shopify store.
- Ensure that you go through something referred to as a "Tax interview" to get an Amazon account. Don't fret; this is just a simple questionnaire.
- Ensure that you have the essential bank accounts. If you aim to sell in the US, you must have a US bank account for the Amazon transaction.
- Ensure that the currency used for selling your products align with the Amazon platform you select to promote your products.
- Your return policy should be aligned with Amazon. Depending on the kind of products you sell, it has to be approved by Amazon before selling them on their marketplace.
How to Integrate Shopify and Amazon
The integration of Shopify with Amazon can be achieved in four steps:Add Amazon as a Sales Channel
Adding Amazon as a sales channel can be done through the Shopify Admin page. First, log into the Shopify admin and click the '+' icon close to the 'Sales Channels", afterward, click "Amazon," choose "Add Channel," select "Connect to Amazon," follow the oaths to link your Amazon and Shopify Seller Central accounts. After completing this process, proceed to your Amazon Seller Central account to authenticate that you want Shopify to gain access to your account. You can include Amazon as a sales channel via the Shopify App Store.Link/Create Your Amazon Listings
Ensure that you create your Amazon catalogs before appearing on the platform. It can be done via your Shopify Admin page by clicking on "Create Listing" and then selecting the Shopify product you want to add to the Amazon marketplace.Manage Your Inventory
For your inventory, you can link your Shopify catalog to Amazon automatically or manually.Sync Your Inventory
When removing some items from your list, choose the option "Use Shopify inventory settings." Afterward, choose "Shopify tracks this product's inventory" under "Inventory." Shopify will update your inventory information on Amazon automatically. If you select "Don't track inventory," it will enable your stock to appear as a number on Amazon.Manage Your Inventory Manually
You can manage your catalog on Amazon manually. When editing or creating one of your catalogs on Shopify, select the "Manually Manage Inventory" stated on the platform; afterward, enter the available quantity.Fulfill Your Orders
After the customers have ordered a product on Amazon, it will show up on your Shopify orders as applicable to other products from your store. Nevertheless, these orders will be depicted as "Amazon" to enable you to know that they were gotten from that platform.
How to Integrate your Shopify Listings to Amazon
If you have a productive Shopify store, it implies that you have optimized your catalogs based on Google SEO requirements. The problem is that Amazon features its personalized search algorithm. Thus, it is vital to having a successful run on Amazon to ensure that the keywords you have added to your listings are search tags that people usually use when shopping for products. Finally, ensure that you use the right keywords, as this will determine the search metrics.Conclusion
If you sell products on Shopify, ensure that you consider linking your store with Amazon. Just ensure that you do your due diligence before starting the process and choose the products that will likely perform well based on this information. Also, do comprehensive keyword research for the items you have selected. Afterward, open yourself up to multitudes of new customers to expand your business and boost your profit.